The Road to Awareness (R2A) associate fundraising campaign has been making a positive difference to children in the communities Starwood operates in since 2008.
Every year between April and November, employees throughout Europe, Africa and the Middle East organise fundraising events in their hotels to help support a chosen UNICEF project. The dedication and enthusiasm of employees is immeasurable with activities happening almost every week, including quizzes, cookery classes, sports tournaments, walkathons and much much more!
The campaign started when Even Frydenberg (Senior Regional Vice President for Western Europe and Global Initiatives) and Guido de Wilde (Senior Vice President, Regional Director Middle East) decided to take on a cycling challenge in the French Alps in aid of UNICEF. In the five years since, associates have raised over USD$2.5 million for UNICEF projects in Europe, Africa and the Middle East, and the bike ride continues to be a highlight of the campaign every year.
Together, through this amazing funding, we have helped over 1,000 children using radio programmes to spread HIV prevention messages in Mozambique, given 2,000 street children in Cairo psychosocial support and helped 3,400 vulnerable children in South Africa get an education.
More recently, USD$600,000 helped purchase and distribute school materials in Romania and build and support emergency schools in the flood hit areas of Pakistan. Thanks to Road to Awareness and associate like you, UNICEF was able to support a total of 150 schools in Romania and Pakistan where thousands more children have benefitted from your fantastic donations!
To find out more about the projects Road to Awareness is supporting in 2013 click here.