The Road to Awareness (R2A) associate fundraising campaign has been making a positive difference to children in the communities Starwood operates in since 2008.
Every year between April and November, employees throughout Europe, Africa and the Middle East organise fundraising events in their hotels to help support a chosen UNICEF project. The dedication and enthusiasm of employees is immeasurable with activities happening almost every week, including quizzes, cookery classes, sports tournaments, walkathons and much much more!
The campaign started when Even Frydenberg (Senior Regional Vice President for Western Europe and Global Initiatives) and Guido de Wilde (Senior Vice President, Regional Director Middle East) decided to take on a cycling challenge in the French Alps in aid of UNICEF. In the six years since, associates have raised over USD$3.2 million for UNICEF projects in Europe, Africa and the Middle East, and the bike ride continues to be a highlight of the campaign every year.
Together, through this amazing funding, we have helped over 1,000 children using radio programmes to spread HIV prevention messages in Mozambique, given 2,000 street children in Cairo psychosocial support and helped 3,400 vulnerable children in South Africa get an education. In addition to this, 150 schools in Romania and flood hit areas of Pakistan have been refurbished and supported with materials, and 50,000 children are still being supported with pre-primary education in Ethiopia.
Last year's campaign was a huge succes, meaning over 8,000 excluded children in Cameroon and Nigeria will be enrolled in school and earn their right to an education.
To find out more about the projects Road to Awareness is supporting in 2014 click here.